• HawkNest Team
• March 21, 2026
• Performance marketing
• 0 Comments

Meta ROAS is one of the most misleading metrics in D2C marketing. Here is what Indian brands should actually track to know if their ads are profitable in 2026. TARGET KEYWORD READ TIME URL SLUG meta ROAS India 6 min read hawknest.io/meta-roas-misleading-what-to-track-i nstead/   Every D2C founder we onboard is fixated on ROAS. ‘Our Meta ROAS is 4x — things …

• HawkNest Team
• March 21, 2026
• Performance marketing
• 0 Comments

If you’re running a D2C brand in India and your Meta ad costs are climbing while ROAS drops — you’re notimagining it. Customer acquisition costs on Meta have risen 25-40% year-over-year for Indian brands, andthe landscape changed fundamentally in late 2025 with Meta’s Andromeda algorithm update. At HawkNest,we manage performance marketing for D2C brands across India and UAE. Here’s exactly …