From a catalog-only account losing money, to 7.68×+ ROAS and ₹4L+ monthly

Divariche had an AOV of ₹12,000+, a considered purchase where buyers need to see, imagine, and feel before they spend. But the entire paid strategy ran on Catalog ads alone, generating ₹14,300 on ₹17,735 spend. A 0.81× ROAS, losing money on every acquisition.

What HawkNest did?

Moved beyond catalog-only

Kept catalog for its BOF job (retargeting buyers who'd browsed specific SKUs) but stopped treating it as the entire strategy. Each format was given its own job, KPI, and budget.

Video + reels for TOF discovery

Layered in video and reel formats showing products in styled, lifestyle contexts, so buyers could visualise them in a real home. Catalog can't create desire. Video can.

Carousels for mid-funnel

Lookbook-style carousels for the consideration phase, where home decor buyers narrow from "interested" to "I want that one." This is the stage the old account had no content for.

Rebuilt targeting end-to-end

Rebuilt audiences around home-intent signals: recent movers, interior design engagement, high-AOV luxury affinities. Built lookalikes off buyers, a cleaner signal for a premium category.