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D2C · Women's Apparel
Paid Ads · Meta
Doubling ROAS while tripling revenue on Meta Ads
The brand was spending ₹2L/month at a 2.62× ROAS, technically profitable, but too thin to fund real growth. Creative existed but nothing worked as a system. Every reel got the same budget, nothing was being learned from what was or wasn't converting.
5.43x++107% ROAS (was 2.62x) | ₹18.7L/mo+262% Monthly Ad Revenue | 18.4%-19.8pts Spend to revenue ratio | ₹13.5Lnet gain Monthly Revenue Added |
What HawkNest did?
Fixed the creative funnel
Audited every live creative and categorised by funnel stage. Mapped each format to its natural position: reels for cold discovery, carousels for mid-funnel, offer-led statics for BOF retargeting.
Budget by format, not averages
Stopped treating every format equally. Reels got concentrated spend on top-performing hooks. Statics isolated into their own ad sets for retargeting, preventing competition for cold-audience delivery.
Scaled winners with discipline
Once format-level signals stabilised, systematically increased spend on proven creative combinations while keeping a fixed budget share for testing new hooks.
Rolling creative refresh cadence
Winning formats were re-cut weekly before fatigue could kill performance. In women's apparel, creative fatigues faster than almost any other category.
What's Next?
Expanding the creative framework to Google + YouTube Shorts to reduce Meta concentration, and layering lifecycle email/SMS to lift repeat rate, pushing blended ROAS past 6× at ₹5L+/month.